The origin of the wine and its species are probably in the Balkans, more than one thousand years before Christ, when the name Primitivo didn’t exist yet. The story goes that the first selection of Primitivo was made by the priest from Gioia del Colle Francesco Indellicati (1767- 1831), who in the late Seventeenth Century found out a early- maturating species of wine that he called Primitivo and planted in Liponti, near Gioia del Colle.

So the Primitivo wine started to be grown and produced, the same wine you are tasting now, and that from 1987 is a D.O.C wine (Denominazione di Origine Controllata). We like thinking that Vincenzo Monte and Francesco Indellicati have tasted the first Primitivo's goblet together.